Manufacturing 2.0- At the time of Digital Marketing
Emerging Digital Marketing needs among the Industries has accelerated the pace of the Demands and Interest in the market. Today there are more than 4.8 billion people on the Digital Platforms for transactions of goods and services. That is Impressive and essential for every Industries today to get their business online for their business presence for their customers.
In the present Manufacturing era, Industries are more focusing on Customize Productions than Mass productions with the help of digital technologies. Factories today in the digital age are prone to adopt new technologies such as AI, robotics, Real-time data, integrating machines, and the adoption of new technologies to production that has led to faster production with proper safety controls.
Today with the help of 3D technology, Manufacturing companies are creating design and Prototype for a preview of their final product that helps them to save time and resource and avoid inaccuracy. But the tension arises in the Manufacturing sectors in SMM (Small & Medium-sized manufacturers) for complying with the technologies in the digital revolution as there are fundamental challenges like cybersecurity and outdated digital software due to which it is arduous to read the data effectively.
But modern problems have modern solutions as this can be leverage by API’s (Application Programming Interface) that will help in future innovation implementation.
According to TAGMA Times Report 2020, Artificial Intelligence is mitigating mechanical engineers with machine learning methods enabling system user to examine the machines and spindle surface.
According to Technavio Analyst Report, Dies and Molds market to cultivate above 9% and this is because of the incorporation of Automation in the die casting process.
Die & Molds industry is deploying Simulation Technology which is used to produce reliable and cost-effective components. Simulation Technology helps at easy detection of defects and optimize the feed ability of casting process.
Digital Marketing in the Manufacturing sector does not seem to be active as against other Industries as the major problem that Manufacturing companies assume is about Lack of Qualified Leads and due to which more than 70% of companies are even not thinking of adopting this digital technology to their operations.
Now after discussing, us as a Manufacturers need to know that Why Digital Marketing is essential for us and how we can be benefited with the implementation.
Top 4 Reasons “Why Digital Marketing” for Manufacturing Industries
Manufacturing Companies like “Tesla” are using Digital Marketing effectively and leveraging opportunities to directly connect with their audience and taking orders through their websites.
Adoption of Artificial Intelligence, Robotics, Analytics tools, Content Marketing, Social Media etc has boosted the Company’s potential to study consumer behavior and get to know about the real-time data in No time with the help of data available.
Disastrously more than 50% of the companies do not have proper Digital Marketing Strategy for their business as a result Manufacturing companies are not able to connect with their audience in a meaningful way and that led to leg up against their competitions.
Consequently, it is significant that your business should focus on Digital Marketing activities now as you get the required data available on a single click. Now let’s look at some key points on how you can be benefitted.
- Credibility in the market: Every B2B or B2C companies’ partner with the Manufacturing companies who are specialized within their Niche Market but it’s difficult at times to demonstrate into the market. This is can constructively done with the help of Content writing and posting in the social media and their websites through blogging and letting other companies know about your speciality and Expertise.
- Improve Customer Experience: To meet the growing needs of the customers and business demands Manufacturing companies need to implement digital technologies such as Augmented and Virtual Reality (AR/VR), Internet of things (IoT), Machine Learning, Artificial Intelligence, etc to make data-driven decisions, to maintain Quality Management, Inventory Management, etc
- Digital Marketing is Measurable and Scalable: Every Manufacturing Companies does traditional marketing in form of direct mail, Trade shows, radio ads, etc but how can we measure the ROI and Response rate as against lead? Well, it is difficult to track. Fortunately, with Digital Marketing it is possible as Digital Marketing is data-driven and whatever campaigns and events we do digitally can be tracked and measurable.
- Improve Efficiency and Sustainability: Manufacturing Industries carries 54% of world energy consumption & 20% global emission’s. Increase in efficiency will lead to a reduction in material consumption and C02 emissions. Henkel in Düsseldorf, Germany, has developed a unique cloud-based data platform that connects more than 30 sites and more than 10 distribution centres in real-time.
This would help companies in reducing Inventory cost and to meet growing customer needs and expectations.
Conclusion
Digital Marketing has led Manufacturing Companies to maximize their capabilities and that has leveraged opportunities to directly connect with their audience and expand their presence & this has led to the emergence for Digital factory. Through Digital Factory companies can improve Manufacturing workflows, Inventory raw materials work in progress and status of final products that are ready to serve the market.
For successful Manufacturing companies Digital Marketing is a need of time as through this you can set your Target audience, do Split testing for effecting marketing strategy, Measure and Track results, optimize your marketing strategy through Google Ads, Search Ads, Social Media optimization etc.
Author: Akshay Trivedi
