Marc Siemering, Senior Vice President Industry – Energy and Logistics, Deutsche Messe AG

“HANNOVER MESSE’s overarching theme for 2018 is “Integrated Industry – Connect & Collaborate”, so we are focusing on how digitalization enables not only new business models, but also new ways of working and cooperating,” says Marc Siemering. In an email interaction with Nishant Kashyap, Marc talks all about upcoming Hannover Messe 2018, trends in German manufacturing industry and trade relations between Germany and India.   

Tell us about your expectations from the most awaited exhibition HANNOVER MESSE 2018…
We expect a sold out show. The display area will be spread across 400,000 square meters approximately. Also, we expect more than 6,000 exhibiting companies from 70 countries and more than 200,000 visitors from 80 countries.

What’s new for the visitors/exhibitors at HANNOVER MESSE 2018?
For the first time, we are staging CeMAT, the world’s leading tradeshow for intralogistics and supply chain management, parallel to HANNOVER MESSE. This enables us to show the crucial interplay between industry, energy and logistics. We also have a new exhibit sector – Integrated Automation, Motion & Drives – that focuses on industrial automation as well as power transmission and control and fluid technology. In the Energy halls, we have new display areas dedicated to energy technology for buildings and electric transportation systems.

Some of the trends like industrie 4.0, integrated energy, smart supply, predictive maintenance, cobots etc are said to be the focus of this edition. How will HANNOVER MESSE help industry professionals learn about these trends better?
HANNOVER MESSE’s overarching theme for 2018 is “Integrated Industry – Connect & Collaborate”, so we are focusing on how digitalization enables not only new business models, but also new ways of working and cooperating. The show is unique worldwide because it presents the entire industrial value chain at one place and time, from R&D to production to finishing. We have numerous special displays and forums that highlight the latest applications and solutions in such areas as Industrie 4.0, automation, logistics and lightweight design. We also have guided tours for specific topics, for example, integrated energy, predictive maintenance or process automation.

What are the current trends in the German Manufacturing industry?
Industrie 4.0 continues to be the driving trend. Other top trends include artificial intelligence, cobots, digital twin, integrated energy, lightweight design, Logistics 4.0, platform economics, predictive maintenance, and smart supply.

This year’s partner country is Mexico. Tell us more about it, like the trade relation between Germany and Mexico and how important Mexico is for the German manufacturers?
In 2016, Mexico generated a gross domestic product of over one trillion US dollars – second behind only Brazil in Latin America. As far as trade with Germany, Mexico ranked 23 for exports and 35 for imports in 2016. While Mexico’s economic relations with the USA are uncertain and NAFTA is being renegotiated, Mexico now has a great opportunity at HANNOVER MESSE to expand trade agreements with Germany and the rest of Europe. Partner Country Mexico‘s topics – industry production, energy and environmental technologies, workforce development, startups, and foreign investment – fit perfectly into HANNOVER MESSE‘s program. Mexico is already an important market for many German industrial companies, and I believe Mexico will attract more investment from Germany at HANNOVER MESSE in April.

How many companies are participating at HANNOVER MESSE 2018 from Mexico?
We expect roughly 150 companies from Mexico to exhibit at the fair. The main Partner Country Mexico exhibit is in Hall 27.

How many participants have registered from India and how do you plan to attract more Indian visitors?
Roughly 160 companies from India participated in HANNOVER MESSE 2017. We expect a similar result for 2018. We hosted more than 5,000 visitors from India in 2017. Here, too, we hope to achieve similar results in 2018, but of course, we will not know for sure until April 27. Our subsidiary in Mumbai promotes HANNOVER MESSE in India.

How can this event help Indian companies enhance their business in the European market and vice versa?HANNOVER MESSE is the only event in the world where companies from India can meet more than 200,000 visitors and more than 6,000 exhibiting companies, all in one week and at one venue. In addition to exhibitors demonstrating their innovations and solutions, India’s local, regional and national governments can present themselves as attractive business locations.

Please tell us about the trade relation between Germany and India. How important is India for the German companies?
India is a very important market for German companies. Especially since Prime Minister Modi launched the “Make in India” initiative in 2014, German companies view India as one of the world’s leading growth markets. For this reason, India was Partner Country at HANNOVER MESSE 2015. As far as trade relations with Germany, in 2016 India ranked 24 for exports and 28 for imports.

What is the role of HANNOVER MESSE in the German industry? Over the period, how has it helped the German companies?
Over the years, HANNOVER MESSE has helped German companies promote the “Made in Germany” brand on an international scale. HANNOVER MESSE is where German industrial companies present their products, innovations and solutions to participants from all over the world – some 33 percent of visitors and 60 percent of exhibitors come from abroad. Many of the German exhibitors are the small and medium-sized enterprises that form the backbone of the German economy, so HANNOVER MESSE is an important export platform for them. Major German trade associations such as the German Engineering Federation (VDMA), the German Electrical and Electronic Manufacturers’ Association (ZVEI) and the Association of German Engineers (VDI) also use the show to promote German industry. Since HANNOVER MESSE attracts corporate executives, municipal managers and politicians from all over the world, it is a venue where industry can focus on issues and challenges in a global economic context.

By Nishant Kashyap