Marc Siemering, Senior Vice President Industry – Energy and Logistics, Deutsche Messe AG

As the preparation for the most awaited exhibition Hannover Messe 2017 is on full swing, tell us about this edition of the show (number of participants, country participating, area covered, etc.)?
We expect a completely booked exhibition center – roughly 400,000 square meters of display area – with 6,500 exhibiting companies from 70 countries and more than 200,000 visitors from 80 countries.

What are the new things visitors/exhibitors will observe during this edition of Hannover Messe 2017
HANNOVER MESSE covers all important industrial topics, from digitalization, new energy systems and lightweight design to technology transfer, startups and workforce development. Our trend topics include Industrie 4.0, Integrated Energy, smart materials and coatings, predictive maintenance, cobots, energy efficiency, and digital twin. Plus, HANNOVER MESSE hosts more than 80 conferences and forums that address topics ranging from the Industrial Internet and digital transformation to cybersecurity and smart grids. No other event in the world provides such a complete picture of global industry.

Theme for this edition is ‘Integrated Industry – Creating Value’, tell us more about integrated industry and Industrie 4.0.
Integrated Industry/Industrie 4.0 is transforming manufacturing. Industrie 4.0 adds value not only with better facilities and machinery, but also by enabling new lines of business, increasing employee productivity, and improving customer satisfaction. Exhibitors at HANNOVER MESSE also show how digitalization transforms energy systems, presenting visitors with the full range of products for conventional energy generation, transmission, distribution, and storage as well as new solutions such as smart grids, virtual power plants, renewables, and alternative mobility solutions.

This year’s partner country is Poland. Tell us more about it, like the trade relation between Germany and Poland and how important Poland is for the German manufacturers?
Germany is Poland’s biggest bilateral trading partner and numerous German companies produce in Poland. Partner Country Poland brings together companies, business people and politicians from Germany and Poland to further strengthen economic and scientific cooperation between the two countries. Poland has demonstrated stable long-term growth and is currently promoting re-industrialization, innovation and expansion into foreign markets. Polish exhibitors meet potential customers from all over the world at HANNOVER MESSE and Polish visitors find the technologies they need to modernize their factories.

How many companies are participating at Hannover Messe 2017 from Poland?
Roughly 150 Polish companies will exhibit at HANNOVER MESSE 2017.

What would be the number of country pavilions in the show?
Thirty-two countries sponsor or organize pavilions will be at HANNOVER MESSE this year.

How many participants have registered from India and how do you plan to attract more Indian visitors?Currently 160 companies from India have registered to exhibit at HANNOVER MESSE 2017, which is a 16% increase over last year. We hosted 3,200 visitors from India in 2016 and we expect a similar number this year. India currently represents the fourth biggest visitor country at HANNOVER MESSE. As far as promoting the fair in India, we maintain a subsidiary in Mumbai that manages that.

How can this event help Indian companies enhance their business in European market and vice versa?
India was the Partner Country at HANNOVER MESSE 2015. India used the opportunity to introduce the ‘Make in India’ initiative to the world. More than 400 Indian companies displayed their goods and services at the show and succeeded in positioning India as an up-and-coming industrial nation. India was able to attract significant foreign investment and also strengthen its partnerships in Europe. So that is an example of how HANNOVER MESSE helps Indian companies.

What’s the role of Hannover Messe in the German industry? Over the period how has it helped the German companies in business?
HANNOVER MESSE is the number one annual showcase for Germany’s industrial companies and the best place for them to meet buyers from all over the world. But it is also global industry’s most important platform for business and politics, with one third of visitors and more than half of exhibitors coming from abroad. HANNOVER MESSE attracts business leaders and politicians who want to see how automation, digitalization and integration are transforming manufacturing and energy systems. It is the only event in the world that presents the entire value chain of industrial technology, from product idea all the way to finished product. In 2016, about five-and-a-half million business contacts were generated at the fair.

Any message for the visitors around the world…
Mark April 24 to 28 in your calendar, book your accommodations and flight, and we look forward to seeing you at Hannover!